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99 Bikes Privacy Policy & Cookies

We’re not fans of junk mail, cold calls or general misuse of personal data so we fully support the good things GDPR brings. Our aim is to work together with you to ensure you have complete control over personal data we store and how/if you would like to hear from our friendly marketeers whose aim it is to keep you informed about the wonderful world of cycling news, events, competitions and social activity surrounding 99 Bikes. We only store data for the purposes that are agreed with you and the reasons we use this data is to provide the best possible retail experience we can. We want to be a part of your cycling passion and we want you to be a part of ours. That’s it.

Privacy Notice

We take your privacy very seriously. This privacy notice will inform you as to how we look after your personal data when you visit our website 99bikes.co.uk ('our Website') (regardless of where you visit from) and when you correspond with us by telephone, mail or otherwise. It tells you about your privacy rights and how the law protects you. This privacy notice is in a layered format so you can click through to the specific areas set out below. Alternatively you can download a pdf version of the notice here: Privacy Policy

Important information and who we are

This privacy notice aims to give you information on how 99 Bikes Limited collects and processes your personal data through the use of our Website, including any data you may provide through our Website when you create an account on our Website, subscribe to our newsletter, make an online enquiry, place an order on our Website, fill in forms on our Website, participate in discussion boards or other social media functions on our Website (if any), enter a competition, promotion or survey, provide us with feedback or report a problem with our Website and when you correspond with us by telephone, email or otherwise.

Our Website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

Who we are

99 Bikes Limited ('we', 'us', 'our') is a 'data controller' for the purposes of your personal data. This means that we determine the purpose and means of the processing of your personal data. You will find our contact details at the end of this notice (see below: 'How to contact us').

Personal data we collect about you

Personal data is any information relating to an identified or identifiable individual.

We collect, use, store and transfer different kinds of personal data about you, including in very limited circumstances sensitive health personal data. This may include:

  • Full name;
  • - Address;
  • - Email address;
  • - Telephone numbers (mobile and landline);
  • - Job title;
  • - Business name;
  • - Name of your employer or the organisation you represent;
  • - Marital status;
  • - Date of birth;
  • - Passport information;
  • - CCTV footage;
  • - Information relating to your purchase e.g. order number and price;
  • - Technical information from when you visit our Website, including your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our Website;
  • - Information about how you use our Website e.g. information about how you use our Website, products and services, including the full Uniform Resource Locators (URL) clickstream to, through and from our Website (including date and time), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs) and methods used to browse away from the page;
  • - Information about how you use our products and services;
  • - Profile information, including any username, purchases or orders made by you and your preferences;
  • - Your personal interests;
  • - Marketing and communications information, including your preferences in receiving marketing from us and your communication preferences;
  • and
  • - Information that you volunteer to us when you create an account on our Website, subscribe to our newsletter, make an online enquiry, place an order on our Website, fill in forms on our Website, participate in discussion boards or other social media functions on our Website (if any), enter a competition, promotion or survey, provide us with feedback or report a problem with our Website and when you correspond with us by telephone, email or otherwise.

We also collect, use and share aggregated data, such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate the data about how you use our Website to calculate the percentage of users accessing a specific website feature. However if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

If you do not provide personal data

For individual customers or suppliers, where we need to collect personal data to enter into a contract with you and you fail to provide that data when requested, we may not be able to enter the contract with you. This data may include your name and contact details. For individual customers, if you thereafter do not provide personal data we ask for which may include e.g. warranty related information, this may delay or prevent us from providing our products or services to you.

How your personal data is collected

Depending on the circumstances, we use different methods to collect personal data from and about you including:

Directly from you. You may give us your personal data by creating an account on our Website, subscribing to our newsletter, making an online enquiry, placing an order on our Website, filling in forms on our Website, participating in discussion boards or other social media functions on our Website (if any), entering a competition, promotion or survey, providing us with feedback or reporting a problem with our Website, or by corresponding with us by email, telephone or otherwise. This includes personal data you provide when you complete an online enquiry form.

Automated technologies or interactions. As you interact with our Website, we may automatically collect technical data about your equipment, browsing actions and patterns.

Other sources. We may receive personal data about you from various third parties as set out below:

  • From an employee or representative of the organisation for whom you work;
  • Via our IT systems e.g. automated monitoring of our Website and other technical systems (such as our computer networks and connections), CCTV and access control systems, communications systems and email;
  • From manufacturers (when dealing with e.g. warranty claims).

How and why we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason for doing so, for example:

  • to comply with our legal and regulatory obligations;
  • for the performance of our contract with you or to take steps at your request before entering into a contract;
  • for our legitimate interests or those of a third party; or
  • where you have given consent.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

The table below explains what we use your personal data for and our lawful basis for doing so.

What we use your personal data forOur lawful basis for processing data
For individual customers with whom we have contracts - to provide our products and/or services to youNecessary for the performance of our contract with you or to take steps at your request before entering into a contract
For prospective individual customers e.g. for corresponding with you about the products and/or services we offer, to provide a price quote and to respond to your queriesNecessary for our legitimate interests or those of a third party e.g. to deal with pre-contractual enquiries or issues
For individuals who work for or represent corporate customers with whom we have contracts e.g. for corresponding with you about the products and/or services we offer, to provide a price quote, to respond to your queries and to provide the organisation you work for or represent with our products and/or servicesNecessary for our legitimate interests or those of a third party e.g. to deal with pre-contractual enquiries or issues and provide the organisation you work for or represent with our products and/or services
For individuals who work for or represent prospective corporate customers e.g. for corresponding with you about the products and/or services we offer, to provide a price quote and to respond to your queriesNecessary for our legitimate interests or those of a third party e.g. to deal with pre-contractual enquiries or issues
For individual suppliers with whom we have contracts e.g. for corresponding with you about the products or services you offer, to obtain a price quote and to take steps under the contract with youNecessary for the performance of our contract with you or to take steps at your request before entering into a contract with you
For individuals who work for or represent corporate suppliers e.g. for corresponding with you about the products or services your organisation offers, to obtain a price quote and to manage the contract with the organisation you work for or representNecessary for our legitimate interests or those of a third party e.g. to deal with pre-contractual enquiries or issues and to manage the contract with the organisation you work for or represent
For individuals who work for or represent prospective corporate suppliers e.g. for corresponding with you about the products or services your organisation offers and to obtain a price quoteNecessary for our legitimate interests or those of a third party e.g. to deal with pre-contractual enquiries or issues
To deal with manufacturer warranty issues and safety recallsNecessary for the performance of our contract with you.
Necessary to comply with our legal obligations
To manage our customer loyalty programmeNecessary for our legitimate interests or those of a third party e.g. to provide benefits for our customers
To manage our relationship with you, or the organisation which you work for or represent, which will include (where appropriate) notifying you about changes to our terms of business or privacy notice or dealing with complaintsNecessary to comply with our legal obligations.
Necessary for our legitimate interests i.e. to manage our relationship with you or the organisation you work for or represent, and to analyse and improve the products or services we offer
To prevent and detect fraud against you or usNecessary for our legitimate interests or those of a third party i.e. to minimise fraud that could be damaging for us and for you
Conducting checks to identify our customers and verify their identityTo comply with our legal and regulatory obligations
Other processing necessary to comply with legal and regulatory obligations that apply to our business (e.g. under health and safety law and financial regulatory law) or as otherwise permitted or required by lawNecessary to comply with our legal obligations
Gathering and providing information required by or relating to audits, enquiries or investigations by regulatory bodiesNecessary to comply with our legal obligations
Ensuring our business policies are adhered to e.g. policies covering data securityNecessary to comply with our legal obligations.
Necessary for our legitimate interests or those of a third party e.g. to make sure were are following our own internal procedures so we can deliver the best service we are able to at the best price
Operational reasons, such as improving efficiency, training and quality controlNecessary for our legitimate interests or those of a third party e.g. to be as efficient as we can so we can deliver the best service for you or the organisation you work for or represent, at the best price
Ensuring the confidentiality of commercially sensitive informationNecessary to comply with our legal obligations.
Necessary for our legitimate interests or those of a third party i.e. to protect commercially valuable information
Preventing unauthorised access and modifications to systemsNecessary to comply with our legal obligations
Necessary for our legitimate interests or those of a third party i.e. to prevent and detect criminal activity that could be damaging for us and for you or the organisation you work for or represent
Updating and maintaining customer and supplier recordsFor individual customers, necessary for the performance of our contract with you or to take steps at your request before entering into a contract.
Necessary to comply with our legal obligations. Necessary for our legitimate interests or those of a third party i.e. to make sure we can keep in touch with our customers
Staff management and administrationNecessary for our legitimate interests or those of a third party i.e. to make sure we are following our own internal procedures and working efficiently so we can deliver the best service that we are able to
External audits for the audits of our accountsNecessary to comply with our legal obligations
To keep you updated of special offers and general information via our newsletterWith your consent
To enforce or apply our Website terms and conditions or any other agreementsNecessary for our legitimate interests or those of a third party i.e. to enforce our legal rights and protect our business
To administer and protect our business and our Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)Necessary for our legitimate interests e.g. for running our business, provision of administration and IT services, network security and to prevent fraud.
Necessary to comply with our legal obligations
To deliver relevant website content to you and measure or understand the effectiveness of the contentNecessary for our legitimate interests e.g. to study how customers use our products and/or services, to develop them, to grow our business and to inform our marketing strategy
To use data analytics to improve our Website, products and/or services, marketing, customer relationships and experiencesNecessary for our legitimate interests e.g. to define types of customers for our products and/or services, to develop them, to grow our business and to inform our marketing strategy
For testimonials on our WebsiteWith your consent
To invite reviews of our products and servicesWith your consent
For crime prevention and detection purposes (CCTV)Necessary for our legitimate interests e.g. to ensure the safety of our visitors and staff and the protection of our business
For recording and/or reporting accidents that happen in our shopsNecessary to comply with our legal obligations

How and why we use sensitive health personal data

Under data protection law, we can only use sensitive health personal data where:

  • we have a proper reason for doing so (see above: 'How and why we use your personal data'); and
  • one of the 'grounds' for using sensitive health personal data applies.

There are a number of potential grounds for using sensitive health personal data under data protection law. Generally, where we use sensitive health personal data, we will do so where we are required or permitted by law e.g. to comply with our recording and reporting obligations following an accident or for the establishment, exercise or defence of legal claims.

Generally

Please note that we may process your personal data without your knowledge or consent where this is required or permitted by law.

Consent

Where we rely on consent as a lawful basis to process your personal data, you have the right to withdraw your consent at any time. To do this, please telephone, email or write to us (see below: 'How to contact us').

Marketing communications

We may use your personal data to send you periodic communications by email, post and text about our products and/or services that might be of interest to you.

We will always treat your personal data with the utmost respect and never sell or share it with other organisations for marketing purposes.

You have the right to opt out of receiving marketing communications at any time by:

  • emailing us at admin@99bikes.co.uk;
  • writing to us at
    150 Commercial Road,
    Totton,
    Southampton
    SO40 3AA
    (for the attention of the Data Control Officer);
  • calling us on 02380 864832; or
  • using the ‘unsubscribe’ link in our emails.

We may ask you to confirm or update your marketing preferences if you ask us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business.

Third party marketing

We will get your express opt-in consent before we share your personal data with any other company for marketing purposes.

Cookies

We may obtain information about your general usage of our Website by using a cookie which is stored on your browser or the hard drive of your computer, although we do not use cookies to identify individuals. Usage information helps us to improve our Website and to deliver a better and more personalised service. Some of the cookies we use are essential for our Website to operate.

You can block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. You can also indicate your preference to our Website to control its use of cookies. However, if you block cookies you may not be able to use all the features of our Website. For further information about our use of cookies, please refer to our cookies policy which you will find on our Website.

Who we share your personal data with

Depending on the circumstances, we may share your personal data with:

  • External service providers we use to help run our business e.g. website hosting provider, email service provider, analytics and search engine providers, marketing service provider, IT providers e.g. of cloud based EPOS system, review platform partner and postal service providers;
  • Bicycle manufacturers (where necessary for the purpose of warranty issues);
  • Professional advisers including lawyers, loss adjusters, insurers, auditors, technical consultants and experts.

We only allow our service providers to handle your personal data if we are satisfied they take appropriate measures to protect your personal data.

We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

We may also need to share some personal data with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible.

Transferring your personal data outside of the uk

Some of organisations with whom we share your personal data are based outside the UK so their processing of your personal data will involve a transfer outside of the UK.

These transfers are subject to special rules under UK data protection law.

Some countries have been assessed as providing an adequate level of protection for personal data. Other countries are not considered to have sufficient data protection laws. We will, however, ensure the transfer complies with UK data protection law. We will do this by ensuring one of the following (or one of the other grounds set out in UK data protection law) applies:

  • your data is transferred to countries that have been deemed to provide an adequate level of protection for personal data;
  • the transfer is necessary for the performance of a contract between you and us;
  • the transfer is necessary to establish, exercise or defend legal claims;
  • there are adequate safeguards in place between us and the organisation receiving it (e.g. by the use of approved contractual terms); or
  • you have provided explicit consent to the proposed transfer after being informed of any potential risks.

Please contact us (see below: ‘How to contact us’) if you want further information on the specific mechanism used by us when transferring your personal data outside of the UK.

Your rights in respect of your personal data

Data protection law gives you certain rights, which you can exercise free of charge. Your rights will differ depending on our lawful basis for processing your data:

AccessThe right to be provided with a copy of your personal data
RectificationThe right to require us to correct any mistakes in your personal data
To be forgottenIn certain situations, the right to require us to delete your personal data
Restriction of processingIn certain situations, the right to require us to restrict processing of your personal data e.g. if you contest the accuracy of the data
Data portabilityIn certain situations, the right to ask us to transfer any personal data you provided to us to another organisation
To objectThe right to object at any time to your personal data being processed for direct marketing and in certain other situations to our continued processing of your personal data e.g. where processing is carried out for the purpose of our legitimate interests

We do not use personal data for automated decision making.

For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner’s Office on individuals’ rights under the UK General Data Protection Regulation. Their site can be found here

If you would like to exercise any of those rights, please email, write or telephone our data control officer (see below: ‘How to contact us’) and let us have enough information to identify you e.g. your full name, address and order/purchase number as well as what right you want to exercise and the personal data to which your request relates.

How long we keep your personal data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including;

  • to respond to any questions, complaints or claims made by you or on your behalf;
  • to show that we treated you fairly;
  • to keep records required by law to comply with our legal obligations.

We will not retain your data for longer than necessary for the purposes set out in this notice. Different retention periods apply for different types of personal data.

Keeping your personal data secure

We have put in place reasonable and appropriate security measures to endeavour to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk.

Our Website may, from time to time, include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When you leave our Website, we encourage you to read the privacy notice of every website you visit before you submit any personal data to these websites.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so

How to complain

We hope that we can resolve any query or concern you may raise about our use of your personal data. If you want to complain about how we have used your personal data, please email or write to us (see below: ‘How to contact us’). However, if we are not able to resolve your complaint to your satisfaction, you can complain to the Information Commissioner’s Office (ICO). Further information about how to make a complaint to the ICO can be found on the ICO website www.ico.org.uk.

Changes to this privacy notice

We may change this privacy notice from time to time and when we do so, we will inform you via our Website. If any changes are likely to have an adverse impact on your rights under data protection law, we will use reasonable endeavours to notify you of the changes in advance in writing or by alternative means.

Changes to your personal data

It is important that the personal data we hold about you is accurate and current.

Please let us know if you change your name, address or any other personal detail (see below: ‘How to contact us’).

How to contact us

99 Bikes Limited

150 Commercial Road,
Totton,
Southampton
SO40 3AA

Tel:02380 864832

Email:admin@99bikes.co.uk

Do you need extra help?

If you would like this notice in another format (for example large print) please contact us (see above: ‘How to contact us’).

Cookie Policy

What are cookies and how do they work?

A cookie is a text file containing information that can be remembered by a web browser between pages. When an individual uses a web browser to access the internet their browser can create cookies which are stored on the user’s computer. Cookies are not programs and therefore cannot contain viruses or other malicious software. They are purely a string of text and numbers.

Session cookies only last during a single visit. When you close your web browser the session cookie information is automatically removed from your computer.

Persistent cookies are stored by the user's web browser even when the web browser has been closed, so that the next time a user goes back to the website that originally set the cookie, the web site can read information back from the cookie. Persistent cookies have an expiry date which controls when they are automatically deleted. This can be anything from a few minutes to several years, depending on your own browser settings.

The 99 Bikes website uses session cookies for two purposes:

session cookies are set that temporarily store a unique identifier for each visitor to the website. This identifier is a random series of letters and numbers and doesn't contain any personal or identifiable information. It is used to help count the number of visitors to the 99 Bikes website an recall visitor settings.

some cookies are set by the computer systems that run the 99 Bikes website. These cookies are used as part of the process of sending web pages to the user's web browser and are essential - no website using Microsoft technology will work without these cookies.

99 Bikes use cookies for the following purposes:

CookieDomainTypeDescription
_gat.99bikes.co.ukPerformanceThis cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
RewardsCookie.99bikes.co.ukOtherNo description
_Session.99bikes.co.ukOthertemporarily store a unique identifier for each visitor to the website. This identifier is a random series of letters and numbers and doesn't contain any personal or identifiable information. It is used to help count the number of visitors to the 99 Bikes website and recall visitor settings.
_uetvid.99bikes.co.ukOtherto store and track visits across websites.
LaVisitorNew.99bikes.co.ukOtherUsed to serve live chat functionality and logs customer information (location, pages visited) to aid in resolving customer service questions
LaVisitorId_aGFyZ3JvdmVzY3ljbGVzLmxhZGVzay5jb20v.99bikes.co.ukOtherUsed to serve live chat functionality and logs customer information (location, pages visited) to aid in resolving customer service questions
LaSID.99bikes.co.ukOtherUsed to serve live chat functionality and logs customer information (location, pages visited) to aid in resolving customer service questions
splive.smartmetrics.co.ukOtherAnalytics collection for our customer service software
AWSALB.salesfire.co.ukOtherAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
ASP.NET_SessionId.99bikes.co.ukNecessaryThis cookie is used in sites developed with Microsoft.Net. When a user start browsing a unique session ID is created, which keeps track of all the information regarding that session.This information is stored in the web server and it is identified via a GUID.The GUID is essential for any ASP.NET site to function properly. session
AWSALBCORShit.salesfire.co.ukNecessaryThis cookie is used for load balancing services provded by Amazon inorder to optimize the user experience. Amazon has updated the ALB and CLB so that customers can continue to use the CORS request with stickness.
__cfduid.salesfire.co.ukNecessaryThe cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
__cfduid.luckyorange.netNecessaryThe cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
_uetsid.99bikes.co.ukAnalyticsThis cookies are used to collect analytical information about how visitors use the website. This information is used to compile report and improve site.
_ga.99bikes.co.ukAnalyticsThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid.99bikes.co.ukAnalyticsThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
MUID.bing.comAdvertisementUsed by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.
NID.google.comAdvertisementThis cookie is used to a profile based on user's interest and display personalized ads to the users.
test_cookie.doubleclick.netAdvertisementThis cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users' browser supports cookies.
_fbp.99bikes.co.ukAdvertisementThis cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
fr.facebook.comAdvertisementThe cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.

By choosing to reject cookies, please be aware that certain functionality on the website may not function as intended. You will be able to continue browsing and purchasing products but your experience of the site may be sub-optimal.

If you have any further questions about how we use cookies please Contact Us.

How to delete your browser cookies - Firefox

  1. Select Tools and then Options to get to your settings.
  2. Click Privacy and then remove individual cookies where it will open another window on your screen.
  3. You can then select to delete individual cookies or all cookies on your browser.
  4. To change your settings for your browser history and cookies, please select Use custom setting for history from the drop down box.
  5. You can then choose your preferences for browser history and cookies by using the tick boxes and the drop down box. Click OK and your settings will save!

How to delete your browser cookies - Internet Explorer

  1. Select Tools, Internet Options and on the small window you will see the Delete button. Clicking this will bring up the next window.
  2. Tick the options relevant and then Delete. On the previous window from step 1 you can then click OK to apply and close.
  3. You can set your browser to delete history and cookies every time you close your browser by ticking Delete browsing history on the window from step 1.

How to delete your browser cookies - Google Chrome

  1. Click the menu button on the right of your address bar and go to History. This will open a new tab to show your settings.
  2. You can then click Clear browsing data.
  3. Tick the boxes that you want to apply and then Clear browsing data to confirm.

How to delete your browser cookies - Safari

  1. Open Safari if it is not already open.
  2. Choose Safari > Preferences, and then click Privacy.
  3. Click Details.
  4. Select one or more website that stores cookies, and then click Remove or Remove All.
  5. When you finish removing websites, click Done.

This version of the 99 Bikes Privacy policy was released on 09/03/2021. Document version - 1.1

Our Website Cookies Policy

A cookie is a small file of text which we transfer to your hard drive through your web browser, as with most websites, when you visit our website and use certain pages or features on the site, especially when placing an order. It enables our own system to recognise you when you visit our website again and improve our service to you. This information can be used to enhance the content of our website and make your use of it easier. For more information about cookies please visit www.allaboutcookies.org

Cookies

When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:

- enabling a service to recognise your device so you don't have to give the same information several times during one task
- recognising that you may already have given a username and password so you don't need to do it for every web page requested
- measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast

You can manage these small files yourself and learn more about them through Internet browser cookies - what they are and how to manage them.


Our use of cookies

When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, your computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:

- recognising that you may already have given a username and password so you don't need to do it for every web page requested
- measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast
- analysing anonymised data to help us understand how people interact with govt services so we can make them better

You can manage these small files and learn more about them from the article, Internet Browser cookies- what they are and how to manage them.

Learn how to remove cookies set on your device.

There are two types of cookie you may encounter when using 99 Bikes :

First party cookies: these are our own cookies, controlled by us and used to provide information about usage of our site.

Third party cookies: these are cookies found in other companies' internet tools which we are using to enhance our site, for example Facebook or Twitter have their own cookies, which are controlled by them.


First party cookies

*99 Bikes uses cookies in several places - we've listed each of them below with more details about why we use them and how long they will last.

We will endeavour to let you know before we store a cookie on your computer.

Our Own PERSISTANT cookies

Name Purpose Typical content
_Session This cookie speeds up your experience on our website if you visit us more than once by remembering key information if you have set your browser to allow it. For example your username when logging in, or your preferences when browsing our website. It is an anonymous customer ID cookie, so we do not save any specific data about you at all, just a unique _Session reference number

Cookies set by 99 Bikes website

Name Purpose Expires
ASP.NET_SessionId
HttpReferer
Referer
dd_object
These only last for the session (visit) to our website, and help with your movement through the website, and also let us know if you have visited from a 'Referer' i.e. another website where we may have a link, or an article about us. Expires on exit

Third party cookies

We use a number of suppliers who may also set cookies on their websites' on its behalf. 99 Bikes do not control the dissemination of these cookies. You should check the third party websites for more information about these.

Provider Name Purpose More Info
Google Analytics _utma
_utmb
_utmc
_utmz
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. They do not contain any personally identifiable information. Google Privacy policy
Add This _atuvc The _atuvc cookie is created and read by our JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated. No data from that cookie is sent back to AddThis. Add This privacy

Changes to this privacy policy

If this privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

You can use the settings of your browser to block, or delete cookies as you wish. Do please note that blocking cookies may slow down your experience on our website, or cause issues with placing an order, as cookies are often required to help with a smooth checkout process!

If you have any questions about our cookies policy or feedback please contact us on 02380 864832 or via our contact us page link at the top of the page.