We Are B-Corp Certified
99 Bikes has always been about living our Purpose of enriching mind, body, earth or soul with the freedom of riding, and in December 2023 we made it official by becoming a certified B Corporation™ (B Corp) with a score of 82.6.
Becoming a B Corp means we don’t just think we’re living our Purpose, we know we are! It’s made us more accountable and has raised our standards - we’re in this for the long run and constantly striving to improve. We’ve changed our constitution so we must consider all stakeholders in our decisions, not just profit, both now and into the future. We’re so proud to be a part of a global community that uses business as a force for good.
What is a B Corp?
A B Corporation (or B Corp) is a business that meets high standards of social and environmental performance, accountability, and transparency. They have been certified by the nonprofit B Lab and achieved over 80 points in the B Impact Assessment. The B stands for ‘benefit for all’, B Corps are committed to balancing purpose and profit and ensuring they create positive impacts for their employees, communities, and the environment. There are B Corps in over 92 countries and 161 industries. Learn more about B-Corp's and B-Lab here.
Why B Corp?
The B Corp movement aligns with 99 Bikes Purpose and Philosophies as a company, and aims to positively impact all stakeholders - workers, communities, customers, and our planet. To become B Corp certified, we must make a legal commitment to all stakeholders, not just shareholders, and this is now included in our constitution. B Corp is not a once off assessment. We have to go through the assessment process every 3 years, ensuring continuous improvement and a long term commitment to doing good.
B Corp doesn't mean we are perfect.
It means we are committed to continuous improvement. It is about a global community of businesses working together to enact change for good in the world by continuing to meet the certification’s rising standards for social and environmental performance.