{"product_id":"ergon-bartape-road-in-white","title":"Ergon Bartape Road in White","description":"\u003cp\u003eThe perfect road bike handlebar tape must do many things: It increases comfort, feels good to the touch, provides a secure grip and delivers precise and direct control. The Ergon BT Road – with its 2 mm thickness and a fine, straight surface texture – offers allroad cyclists the perfect all-in-one solution. Pressure on the hands is reduced, vibration and shock is damped and riding pleasure and performance are greatly improved. The bar tape can be wrapped to individual preferences – thinner\/thicker or increased\/decreased grip texture – as wrap positioning guide marks are incorporated into the bar tape surface pattern.\u003c\/p\u003e\u003cul style=\"list-style-type:disc;\"\u003e\n\u003cli\u003eReduces hand discomfort and damps vibration\u003c\/li\u003e\n\u003cli\u003eDirect ride feel, adapted freedom of movement\u003c\/li\u003e\n\u003cli\u003eLess fatigue, more riding fun and performance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ergon","offers":[{"title":"Default Title","offer_id":67590572966068,"sku":"EG-42500014","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/2539\/6148\/files\/35293-pm.jpg?v=1792012126","url":"https:\/\/www.99bikes.co.uk\/products\/ergon-bartape-road-in-white","provider":"99 Bikes UK","version":"1.0","type":"link"}